Distracted Driving Is a Bigger Problem Than We Thought

The numbers do not lie: 37,150 people in the US died due to distracted driving in 2017. But, sadly that is not the worst part of the news. Researchers are finding that there is no single cause to preventing distracted driving.

This means that there is no direct route to a solution resulting in more and more deaths. Right now, the only thing proven to work is to spread awareness about distracted driving.

Another thing that experts are deciding to try is how to make smartphone connectivity to cars to take less attention. Almost every new car on the market makes it easy to connect your phone to your car.

You are able to stream music, map directions, and in some cases even order food, coffee, etc. This is taking many drivers’ attention away from the road, in drivers aged 17 to 22 spend at least 12% of their time behind the wheel messing with their smart phones. Any percentage of time on your phone behind the wheel is too much time directed away from the road.

Both Apple and Android have their own extensions for cars. At one point Apple demanded more of customers’ attention than the Android version when entering directions and getting from one place to another. But, when it came to texting Android was by far more of a distraction. However, both must make a change to reduce the threat of distracted driving.

With all of the new tech in cars, come inward facing cameras. Some people are not okay with that for privacy reasons which is understandable as to a degree, it is a basic right, in most peoples’ eyes. However, these cameras may help develop self-driving cars with the data it collects. Additionally, it may be our answer to solving the distracted driving epidemic.

The data the cameras collected from crashes and everyday driving habits can be analyzed by experts to determine how to make the new technology in vehicles less cognitively demanding or even develop an algorithm to prevent inappropriate use while the vehicle is in motion.

But, how much privacy are consumers really willing to give up? How much of their data are companies entitled to? Right now, there is not much regulation, but it is probably coming soon as new cars will soon all have this technology.

There must be some type of compromise because when this data is used appropriately, breakthroughs can happen. For example, a lot of the tracking built into these cars can prevent crimes. A lot of the data provided can solve the mystery of crashes, including distracted driving crashes and provoke ideas on how to prevent them. The results can save money on auto insurance, medical bills, and most importantly lives which are priceless.

However, it is ultimately up to drivers to stop practicing distracted driving habits. Remember, distracted driving does not only come from cell phone and car functions taking your eyes off of the road. It also includes eating, drinking, putting on makeup and more. It must be put to an end to reduce the number of accidents and casualties.

Free Browser Games – New Browser Games

Facebook Games – List of all social games on Facebook network | Free Browser Games – New Browser Games

Restaurant City is a 2D social restaurant management game that allows players to start and run their own restaurant from the ground up. Re-arrange and design your new restaurant with a variety of decorations. Hire a complete staff made up of friends, set the daily menu, gather ingredients, and keep the customers happy. Although comparable to other games like Café World and Pet Society where players can cook up savory meals in Restaurant City it’s all about the ingredients. Players buy, earn, trade, and even grow necessary recipe ingredients to create meals. Work with or compete against neighbors for the position of the top restaurant on the block.

Starting Your Own Restaurant, the Gameplay

In Restaurant City players are in charge of their own fully functioning restaurant. Each player starts out small with several tables, chairs, and stoves. Before the game can begin users have to hire some of their Facebook friends to work for them. A quick click on their avatar and then desired job will accomplish this task. Once all of the waiters, chefs, and janitors have been assigned players are ready for business. Restaurant City has a helpful Open Hours feature that allows players to choose opening and closing hours to fit into their playing schedule. This option prevents users from having to rush and log back in simply to check on their restaurant. There are various shifts available for managers to choose from. Each shift has a coin fee. Shorter shifts earn more profits since they’re cheaper. Players can schedule their employees to work any length of time from 30 minutes to 24 hours. Employees complete tasks automatically following their assigned duties. Janitors clean up spills, waiters serve meals, and chefs stay busy behind the stoves cooking. Players take on more of a managerial role so the gameplay is fairly slow paced. Coins and XP are earned through leveling dishes, serving customers, and visiting neighbors. Players spend most of their time using strategy to boost their rank, collecting necessary ingredients, and decorating. Each restaurant has a popularity number. The more satisfied customers the higher the rating will go up. Users have to figure out how to balance the staff in a way that will serve all of the incoming customers in a timely manner. Customers who have to wait too long will walk out and decrease the restaurant’s popularity rating.

The Ingredient Hunt

Restaurant City has a very diverse menu. It’s divided into four categories consisting of a starter, main, dessert, and drink. Players can serve customers Tuna Steak with Vegetables, Russian Cappuccino, Lobster, Hamburger and Fries, Pink Lemonade, Mango Pudding, Pork and Apple Chops, Chocolate Cake, Beef Enchilada, or Strawberry Milkshake. In order to cook a variety of meals, ingredients are needed. The ingredient market is limited and very expensive. There are only three items are on sale per day for coins. The rest of the ingredients require Playfish Cash to purchase. If a player doesn’t want to spend real money for common items like water, ice, bread, butter, flour, sugar, cheese, and eggs than they have to rely on their neighbors and other methods to obtain them. Players can receive ingredients daily for free by logging in and correctly be answering the Food Quiz. The questions often vary from real life cooking techniques to food trivia. It’s quite challenging. This is a unique feature in the game that educates players in a fun way. In Restaurant City an option to a garden is available similar to the game Pet Society. Players can grow their own fresh ingredients. The garden lot expands as a user levels up. Although it’s a nice touch there is no choice in the type of seeds that you can plant. A mysterious bag of unmarked seeds will produce random spices, vegetables, or fruit when ripe. New dishes can be learned and leveled up to increase XP when all the required ingredients have been collected. Neighbors can assist in the hunt for ingredients as well.

Checking Out the Competition

In Restaurant City friendly competition and friendship work hand in hand. Players can visit their friends’ restaurants to help out or take a trip to a random street to see how other restaurant moguls businesses are operating. Visiting neighbors can earn coins, XP, and a free ingredient. Remove trash from their floor like spilled soda cans, discarded pizza slices, and banana peels by clicking on them. Sometimes their restaurant may have a nasty leak, a blazing fire, a penguin invasion, a sleeping bear scaring away customers, or giant mushrooms in the garden that requires immediate attention. The first time a player visits a new neighbor they earn one free ingredient. This makes neighbors an essential part of gameplay. Users must rely on friends to earn a significant amount of XP to level up and to receive ingredients which can be tedious at times. Players can also trade ingredients with each other by clicking the Ingredient Trade icon. For some players who do not like to depend on their friends to advance in games constantly joining neighbor adds lists and bargaining for ingredients can be exhausting. All neighboring restaurants on the street are ranked in order by popularity. This system lets players know exactly how their restaurant measures up when compared to their buddies. Restaurant City takes full advantage of its multiplayer aspects allowing users to travel to random streets with players who are not neighbors and rate their restaurants.

Everything but the Kitchen Sink

The customization in Restaurant City is exceptional. Everything can be personalized from a player’s avatar to the minuscule details in the building’s exterior. Users have the option of keeping their avatar basic or personalizing it. Give your avatar a rock star Mohawk, a Princess Leila hairdo, villain attire, or cool shades. The game has dozens of various themes to choose from including a Roadside Diner, Saloon, Moroccan, Medieval, Eastern, Chinese, Japanese, Mexican, Psychedelic 60s, and Victorian style. There are also some fun unexpected designs like the UFO, Zombie, Ghost, Anime, and Princess available. It’s possible for players to create any kind of restaurant they want. The necessary basics like chairs, tables, stoves, toilets, and even drink dispensers come in an assortment of customized styles. Depending on the theme or desired look users have hundreds of items that they can add to renovate their restaurant. Click and drag new patterned tile floors, colored wallpaper, arcade machines, dividers, walls, aquariums, stereos, and arcade machines. The outside of the restaurant can be redesigned also. Change the building size from a small size to a behemoth building base. Attach various roofs or use decorations like a roving spotlight, balloons, lanterns, flags, flowers, canopy, menu signs, bouncer, benches, robot chef, and a magical unicorn. A very cool feature in Restaurant City is the music player that can be customized as well. Users can change the default elevator melody that plays over and over again to a catchier tune. Choose from the classic Pineapple Overture, upbeat My Irish Heart, Asian-inspired Delicate Spring, Latin Fiesta Brothers, or the cool mellow Lounge Lizard Slide.

Final Verdict: Great

Players participate in a competitive world overcrowded with restaurants all vying for top rank. In Restaurant City users have endless possibilities for customization. There are also some very cool features that keep the game entertaining. Explore the virtual streets in search for ingredients, listen to the music player while menu planning, message friends, or test your knowledge as a foodie in one their quizzes. It goes beyond other similar games like Cafe World or Pet Society by adding more social multiplayer options like the ingredient neighbor trade system. The slower paced gameplay with the Open Hours setting for scheduling play makes it perfect for busy gamers.

5 Surefire Ways To Optimize Your Book’s Sell Sheet

Introduction

In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. It’s a perfect marketing tool for offline AND online marketing – because it’s simple to understand, and gets directly to the point.

And, as The Professor likes to say, it’s “no fuss, no muss, no waste, no bother,” for you or the buyer. (He has a many insightful gems like that. I hear them all the time. He has one for every imaginable situation. But, he’s a very wealthy business genius, so we all listen.)

Here Are The 5 Essential Elements To Optimizing Your Sell Sheet:

Optimization Tip # 1: Keep It Simple

The genius of a sell sheet is that it’s quick and easy to read. It’s supposed to convey the most important and pertinent information about your book in a short, simple, and obvious, format. And, it must be appealing to look at and read while doing all of that. All of the information on the sell sheet must only be concerned with your book. No extraneous information necessary. In other words, don’t oversell or exaggerate.

Ask yourself: “What information is absolutely necessary that will help the buyer make the decision to find out more about my book, or go directly to buying it?” Get to it quickly. You only have about 30 seconds to hold onto the person reading your sell sheet. Use every inch of it very wisely.

Optimization Tip # 2: Differentiate Your Book

You’ve all heard about differentiation a million times before. Differentiate yourself, your message, and your book, from your competition. You know this already. If you didn’t already know how to differentiate yourself, your message, and your book, from your competition, BEFORE you wrote your book, you have much bigger problems that a sell sheet can’t fix.

Your message that you want, or need, to share with your reading audience, and how you write about it, needs to come through on your book’s sell sheet. Look at yourself, your message, and your book, from the perspective of your audience, your readers, your customers. Now show them how you and your book are different, or better, or more insightful, for your book’s subject matter, than your competition is.

Optimization Tip # 3: Build Visual Hierarchy

By “visual hierarchy,” I mean that the reader’s eyes should first be drawn to the most important item on you sell sheet. This item, or text, or photo, will probably be the biggest item on the page. This might be the book’s cover, for example. Or the title of the book near the top. You should get the idea here.

Then their eyes should be drawn to the second most important item on your sell sheet. Maybe this is a word or statement about the book’s subject matter. The text here might be bigger or more colorful than the other text on the page. Then on to the third most important information that you want the reader the see next. And so on.

Typically, these items start at or near the top of the page, which is where most people first look it. And when viewing on a computer screen, almost always from the top down. Your goal is to help the reader navigate your sell sheet in a pleasant, visually appealing, and easy to read format.

Optimization Tip # 4: Back Up Your Claims

The person reading your it will decide if you’re qualified to write this book, and help them with their problems, in a matter of seconds. Again, look at yourself, your book, and your sell sheet, from the perspective of the reader.

And then ask yourself several questions: “Is this person believable? Does this person look and sound like he can help me with my problems? Help me improve my life? Help me find the answers I need?” Does he have believable qualifications that prove he can write about this book’s topic?”

Remember, every word and picture on that sheet can help or hurt your credibility. It’s up to you to convey your claims about your book, and about you, to the reader in such a way that’s believable. Too much embellishment, or boasting, and you will lose them – in a matter of seconds – and they won’t come back.

Optimization Tip # 5: Make The Call-To-Action (CTA) Easy

By “easy,” I mean KEEP IT SIMPLE. Provide several uncomplicated ways for the reader to contact you and get more information about you and your book. This can be your telephone number at your office. It can be an email address directly to you. The absolute minimum that you must have is a link to your book’s website or landing page. It can also be a link to the book’s Amazon page.

If your book is available for sale to book stores, libraries, and universities, you should mention that your book is available through book distributors Ingram, and Baker and Taylor, for example. Keep in mind how your book’s demographic, or readers, buyers, customers, and clients, will most likely want to contact you.

Conclusion

Don’t be afraid to have more than one sell sheet for your book. You can create one that is more directed toward your clients that visit your office, for example. One for the people that read your blog. And, you can create one for libraries and schools. You wrote the book, so you already know who your audience, or audiences, is for your book.

Your book’s sell sheet can help you give your audience the appropriate message that is most likely to resonate with them to the highest degree, and help them to make the decision to buy your book.